Increased turn out rate

One of the top event management agencies in Asia Pacific for the world’s top ten technology firms. From small VVIP events to large summits and conferences with thousands of participants, Client is the trusted name in the industry to take care of all the details. Since January 2005, Client had partnered with Udirect for database marketing services that enhance the delivery of their event management.

For a large scale technology summit sponsored by one of the world’s biggest technology firm, Client needed at least 2,500 enthusiastic participants. The estimated turnout rate is that 10% of invited guests will attend, provided these guests are the event sponsor’s customers in the first place. However, Client’s database consists of only 10,000 names!

On top of that, Client needed a strategic and persuasive below-the-line marketing campaign to encourage invited guests to attend. This was to begin with pre-campaign teasers followed by invitation cards and finally thank you letters. Campaign materials must be sent quickly via email, mail, and registered fax to each prospect.

Six months before the event, Client took up the Asia Pacific Corporate Database Purchase package from Udirect. Below-the-line marketing materials were designed and sent to the names on this 95% accuracy guaranteed list.

Client increased the turnout rate for the technology summit by 30% in the first month, 20% the second month and 5% subsequently for the next three months. The overall turnout rate exceeded expectations and client even received special praise from the sponsor!