Improved customer retention

One of the largest vendors of computing systems in Asia Pacific with direct sales operations in 13 markets. An additional team of almost 40 distributors serve another 31 markets in this region.

The success of Client was attributed to its customer program where it is able to provide a specific suite of services and support to its Asian customers with worldwide operations. It provides global customers with centralized ordering and billing; customized products (including proprietary software installation); and the advantages of local delivery and local onsite service within 7 to 10 days or ordering. Since January 2006, client had partnered Udirect to receive one-stop database marketing services.

Even though Client owns a huge database repository from all market segments across Asia Pacific, almost half of all its vital contact information had been lost due to list deterioration at between 3 to 5% each month.

To remedy this problem, Client commissioned the Udirect Database Updating, Profiling & Scanning service to dramatically increase both the quality and quantity of data in its system.

Within a week of thoroughly scrubbing this database, the accuracy of Client’s Asia Pacific database jumped from 50% to 95%. Over time, it was proven that this helped to increase customer retention by a significant 20%.