Expanded prospects
One of the world's leading supplier of software for information management and largest independent software company. Client’s technology can be found in nearly every industry and in the data centers of 98 of the Fortune 100 companies. Its goal is to be the No. 1 in middleware and the No. 1 in applications, just as they've achieved in their current industry. To reach this standard, Client is aware that they need to be focused on solving the problems of customers who rely on their software.
Client had less than two weeks to complete their annual Database Maintenance for South East Asia. With little time left, Client decided to outsource this comprehensive job to a company they trust - Udirect. At the briefing, Client made it clear that a thorough scrubbing is needed because after one year, the database is of questionable integrity.
In addition, Client requested for new targeted prospects to be added to their list so that they can increase the size of their mailing and meet the minimum number of participation at their events.
Udirect provided one-stop database marketing solutions consisting of
- Data de-duplication
- Data consolidation where several lists were compiled into a master list
- Data searching and matching of Client’s databank against the Udirect databank to discover new targeted prospects that can be added to Client’s list
- Tele-center operations to update Client’s data and profile missing key executives
- Dedicated data entry team to manage the mass entry of thousands of new records
- Dedicated database administrator team to compile and health-check all records
Since then, Client had consistently been able to meet the number of participants needed for their events as the participation rate was greatly increased.
