Udirect Selects Aroma Software to Support Regional Expansion
Posted Date: 9/27/2006News Release
Udirect PR: Kristine Chng
kristine.chng@Udirectasia.com
September 27, 2006
Aroma Software specializes in Business Process Automation by developing tools covering Enterprise Application Integration, Customer Relationship Management, and Operational Risk Management to enhance Udirect tech-sector and business intelligence -
Udirect has commissioned Aroma Software to design a marketing management system to power its next phase of growth. The investment will result in immediate cost and efficiency savings for Udirect customers, enabling them to improve strategic planning and enhance customer loyalty and direct marketing programs. It will also allow Udirect to expand and serve their clients regionally.
Deployment of the web-based market intelligence system, known as iMarket, is expected to commence in December 2006, coinciding with the opening of Udirect's first representative office in Singapore. This expansion kicks off Udirect's regional plans which is to be continued with other countries within the region soon after.
"iMarket will allow us to quadruple our business volume without increasing infrastructure costs," says Michael Chia, General Manager of Udirect. "When completed, iMarket will further cement our technical and service lead over competitors."
Udirect has been experiencing dramatic growth due to an explosion of interest in direct marketing techniques which allow marketers to quantify returns on investment (ROI). Unlike investments in advertising and PR, direct marketing can detail how much a company spends per customer, who these customers are exactly, and how they behave over time. "Due to the explosive demand and growth in business, Udirect's existing infrastructure has barely been able to keep pace with its expansion needs. Approaching Aroma Software to help us create iMarket was a timely and inevitable business decision," Chia explains.
Aroma Software's team has over 35 years of global experience delivering systems in banking, telecommunications, defense and high volume Internet transactions. Key team members have worked on-ground and possess critical knowledge of countries in Udirect's expansion path.
According to Peter Davie, Chief Executive Officer of Aroma Software, "Udirect clients will see an immediate improvement in the flow and speed of their transactions once the new system is online. They will be experience better flexibility and have more business intelligence tools at their disposal."
The agreement between Udirect and Aroma Software signifies the first step in a long term partnership between the two companies. Over the next three years, Udirect is expected to invest up to several million ringgit to create a new, robust and highly scalable java-based open source system. The investments signify Udirect's commitment to continually exceeding its clients' expectations.
About Udirect
Udirect is a one-stop Database Marketing Services Provider. Its vision is to provide clients with top corporate lists, partnering them to produce the most efficient and successful direct marketing campaigns in the Asia-Pacific region.
For more information, contact (603) 78809099 or e-mail at sales@Udirectasia.com
