Udirect Secures Oracle Global Marketing Shared Services Contract
Posted Date: 09/04/2008News Release
Udirect PR: Kristine Chng
kristine.chng@Udirectasia.com
April 09, 2008
Singapore, April 9 – Oracle, one of the world’s leading, global software giants, has selected database marketing specialist, UdirectAsia to support its global database marketing systems in Asia Pacific.
The partnership, which commences immediately, will see Udirect lending its expertise and services as part of Oracle’s global shared marketing services team. The company will be responsible for supporting all Oracle offices in the Asia Pacific as well as the US in a one-year arrangement with the software giant.
The deal which was inked in Singapore will see Udirect offering its database support services from its headquarters in Kuala Lumpur.
From Oracle’s perspective, the partnership will enable the company to create a centralised support for database marketing – gaining reduced cost advantages, faster response times and other operational advantages.
“We’re pleased about this development (with Oracle). It is testament to our capability, competence and our established track record of delivering quality systems and processes and most importantly, accurate data.” said Udirect CEO, Michael Chia.
Good Track Record & Local Experience Criteria for Oracle’s Selection
Oracle’s decision to select Udirect was made on the basis of the latter’s track record with Oracle Malaysia in providing database maintenance and management services since 2005.
The reason cited was the in-depth understanding of the complexities and intricacies of data in local databases as well as the outsourcing advantages of leveraging on a Malaysian company such as multiple language capabilities, skilled talent, good infrastructure and lower operating costs.
No doubt, the regional partnership with Oracle will further cement Udirect’s position as the key solutions vendor to manage the complexities of Asia Pacific databases. Buoyed by this achievement, the company is looking to secure more Asia Pacific contracts through its regional positioning in Singapore.
“Furthermore, it proves the point we have long been championing for – that when it comes to Asia Pacific databases, we understand the diverse nature of the data and that knowledge offers greater value to clients. Companies who wish to rely on database marketing in the region must consider the value proposition of a local database expert.” added Chia.
Udirect also supports other leading names in the ICT industry in Malaysia such as Hewlett Packard (HP), Dell and Microsoft.
About Udirect
Established in 2003, Udirect is a one-stop Database Marketing Services Provider. Its vision is to provide clients with top corporate lists, partnering them to produce the most efficient and successful direct marketing campaigns in the Asia-Pacific region.
The company is known for its innovative range of one-stop solutions services and its guarantee of 95% data accuracy.
About Oracle
Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.
Trademarks
Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. This document is for informational purposes only and may not be incorporated into a contract or agreement.
For further information, please contact Michael Chia (Udirect Malaysia) at Tel: +603 7880 9099, Fax: 03-7880 4799 or email michael@Udirectasia.com
