According to the Direct Marketing Association, database accuracy deteriorates at an average rate of 5% per month. Therefore, a database that is unchecked for only four months is already of questionable integrity.
Udirect will help you evaluate your database and provide you with a thorough report on its following features:-
- Database updating/profiling/scanning
- Extract, transfer, loading management (ETL Management)
- Data de-duplication/matching
- Database quality check
- Database summary reporting
- Data standardization
- Data restructuring
- SIC coding