Database Marketing Planning

While database marketing may seem the miracle answer to effective and efficient marketing, it is only fully empowered to trigger immediate and successful responses when you are using the right set of data that matches the right target audience profile for your particular product or service.

On this basis, Udirect have developed an extremely targeted database marketing system that enables you to use only the best database set that have been meticulously reviewed, analyzed, and tested to match your brand. This will leave you zero room for errors such as costly mailings to uninterested individuals.

With this service, you will receive the smartest advice on how to

• initiate marketing communications with specific target markets
• compare your target market profile against the general market to determine suitability of penetration
• segment customers into detailed target market categories
• realize the true value of individual customers
• evaluate the successes and failures of each marketing communications campaign

A basic sampling from our data set as below:-

 

Company Profile	Executive Profile
Company Name Company Registration Number Company Contact Details (mailing address / fax / phone) Company Electronic Mail Company Web Address Industry Categorization (SIC) Country Of Origin Nature of Business Public Listing Annual Revenue / Turnover Number of Employees Number of PC’s Number of Servers Type of Company (parent / branch)	Salutation Executive Name Executive Contact Details (DID / DF) Executive Electronic Mail Department Level Job Designation Nationality Gender Estimated Income Range